A KILLING IN MY FAMILY
Every day a child in England and Wales loses a family member through murder or manslaughter.
In March 2017, Winston’s Wish was the focus of an exclusive Channel 4 documentary, as part of the Cutting Edge strand.
The documentary – a Killing In My Family – followed the work of Winston’s Wish with children and families who have been bereaved by murder or manslaughter.
It gained unprecedented access to the support received by children and families on the UK’s only homicide residential weekend.
Aired on Channel 4 in March 2017, the documentary was a huge success; raising the profile of Winston’s Wish, reaching hundreds of thousands of viewers and a number of award nominations.
I was responsible for managing the public relations campaign to promote A Killing In My Family, alongside the Channel 4 press office.
The documentary of course featured some really powerful stories, which we were able to utilise for press opportunities.
It was, of course, also really important to maximise the charity’s reach across digital platforms.
I implemented a strategy across digital, which achieved a first page ranking for the search term ‘A Killing In My Family’ on Google – competing with the likes of the Guardian and the Daily Mail.
Optimising the website and social output resulted in over 2,000 new followers, drove almost 60,000 visitors to the charity’s website.