Running a social media campaign is very different to day-to-day social media marketing.
You’ve got to make a big impact during your campaign timeline, which could be relatively short.
There’s also a lot more to consider than just sending a tweet or post. That’s why it’s super important to plan a social media campaign thoroughly and properly.
Here are three tips to help you plan a social media campaign:
Consider your goals and objectives
The first stage of planning for a social media campaign should be to consider your goals and objectives because everything you do should come back to these.
Whatever your goal or objective, you have to think about what you want the user to do and how you can achieve that?
Do you want to increase sales of a specific product? Are you trying to generate brand awareness in a new market?
Whatever your goals, you have to tailor your campaign to achieve those. You’ll also want to think about how you track and measure the effectiveness of your campaign, so knowing your goals and objectives will give you a clear idea about how you do that.
Decide on your channels
There’s a plethora of social media channels available these days and deciding which one to target can be difficult.
Your objectives or goals should help you, but it’s also important to think about who you are targeting.
There’s a bunch of information available online about the user demographics for each social network, but you can also get insight into your own audience’s demographics by accessing your page’s analytics or report on each platform.
By working out who your target audience is, you can decide which channels to target. Targeting mums? Facebook is probably your best bet. Targeting teenagers? Think about Instagram, Snapchat or YouTube. Or maybe even TikTok if you’re feeling adventurous!
You should also consider the limitations – or features – of each platform. Is long-form video essential for your campaign? Instagram and Snapchat may not be the best platforms for you.
All of these factors should be considered when planning your campaign so that you can execute on the best channel possible for your campaign.
What is your budget and where should you spend it?
Any marketing campaign probably needs some budget behind it to maximise its potential. A social media campaign is no different.
You have to think about the budget you have and how you can allocate that spend to get the best results. But you’ll face competition. According to Sprout Social, Facebook alone had 7 million advertisers in Q3 of 2019.
We’d also advise considering a social media campaign as part of a wider marketing campaign – both online and offline.
For example, let’s imagine you’re looking to promote an event and you’re looking to increase ticket sales.
A social media campaign is definitely a good route to go down, but you should also think about complimenting it with traditional marketing methods, such as press ads, PR or leafleting.
There are a number of factors to consider when planning your budget and you should calculate which channel you think will drive the best return on investment and allocate your budget accordingly.
There are plenty of things to consider when planning a social media campaign, but hopefully these three tips will help you get started.
It’s important to remember that every campaign is different and to tailor your campaign to your business or activity. There’s plenty of information online, but you have to use your data and in-house knowledge to build the best campaign possible.